Addressability solutions
At shopeyeQ, we also offer powerful Addressability solutions in the post-cookie era. Our approach is simple and effective, built on three key pillars:
First-Party Data:
With third-party cookies fading, first-party data becomes invaluable. shopeyeQ utilises its unique access to shopper data from both demand and supply sides. This allows privacy-compliant targeting using hashed emails and ensures personalised engagement across the digital ecosystem.
Collaboration with Privacy Initiatives:
We align with privacy-forward frameworks, including Google Privacy Sandbox, ensuring continued capabilities like retargeting and interest-based advertising without relying on third-party cookies. By embracing these privacy-focused solutions, we maintain effective targeting and measurement, while protecting user data and adapting to the evolving digital landscape.
Closed Ecosystems:
shopeyeQ connects brands with rich audiences across retail and social platforms, enabling targeted campaigns via partnerships with leading retailers and platforms like Meta. This ensures brands reach millions of engaged, logged-in users seamlessly.
Turn Insights into Impact with shopeyeQ
