At shopeyeQ, we’ve also pioneered an innovative AI-powered In-store Navigation system designed to revolutionise the way field teams and shoppers navigate in a supermarket for instance to locate products. How does it work? You can imagine it a bit like Google Maps, but tailored to retailers. Imgine this: one of your field team workers is in a new outlet for the first time and does not know where your brand’s products are located. He/ she can then simply select a specific product as their target and then guides them through the store using augmented reality (AR) without losing any time.
Without needing Wi-Fi, the system operates entirely through the camera’s viewport, offering real-time visual directions overlaid on the store environment. The AR interface shows a clear path to the product, much like navigation in computer games, ensuring a seamless and intuitive user experience.
This split-screen In-store Navigation combines a live camera feed with AR-based directions, helping users efficiently find their desired items, be it for stock audits or simply product location. The technology ensures accurate, real-time guidance within the store, improving productivity for FMCG field teams and enhancing the overall shopping experience. By streamlining product searches and offering on-the-spot navigation, this tool is designed to save time and increase efficiency in retail environments.
Turn Insights into Impact with shopeyeQ
