Shopper 360 by shopeyeQ offers a sophisticated Customer Data Platform tailored for FMCG brands, primarily engaging customers in-store and enhancing online strategies.
Unlike traditional platforms that rely on direct transactional data, Shopper 360 integrates enriched market data and detailed audience profiles from over 4500 distinct demographics, utilising identity resolution and shopper graph technologies. This approach enables FMCG brands to match comprehensive market insights with precise consumer profiles, substantially enhancing personalised marketing efforts and strategic decision-making.
Drive Results, Reduce Costs, and Optimize
Unlock the full potential of your trade promotions with a solution that combines AI-driven insights and real-time analytics.
Maximize Promotional Impact
Streamline your trade promotions from planning to execution with our AI-powered management solution.
Leverages broad-spectrum market data provided by leading analytical firms like NIQ.
Applies sophisticated algorithms to ensure precise identity matching across datasets.
Enhances consumer profiles by integrating detailed demographic and behavioural insights from multiple sources.
Utilizes advanced graph-based analytics to map and predict consumer buying journeys.
Results that speak for themselves
This section presents a series of case studies that demonstrate the transformative impact of POS clustering on retail operations.
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Frequently Asked Questions
Everything you need to know about Shopper 360. Can’t find the answer you’re looking for? Please reach out to us.
How does Shopper 360 use market data without direct transactional inputs?
Shopper 360 integrates market data from external research firms, enriching this with detailed demographic and behavioural insights to build comprehensive consumer profiles without needing direct transaction data.
What role does identity resolution play in Shopper 360?
Identity resolution is crucial for accurately matching disparate data points to unique consumer identities, ensuring that marketing strategies are based on reliable and unified consumer profiles.
Can Shopper 360 integrate offline and online consumer data?
Yes, through the use of shopper graph technology, Shopper 360 effectively integrates and analyses both online and offline consumer behaviours, providing a cohesive view of the customer journey.
How does the enriched audience data improve marketing strategies?
By providing a richer, more detailed view of the target audience, enriched data allows brands to create highly tailored marketing strategies that are more likely to engage and convert consumers based on nuanced insights.
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